On January 3, 2009, shaggy formally introduced a sustainable event that garnered funds to donate to the Bustamante Hospital for Children. This event was the first of the shaggy foundation, which shaggy established following his visit with Apple’s father - “The Shaggy Make a Difference Foundation”. With just eight weeks of planning, the “Shaggy and Friends Benefit Concert” was held on the lawns of Jamaica House on January 3rd, 2009. It was well attended and successfully raised US$300,000 for the hospital. It included performances by myself, Macy Gray, Sean Paul, Buju Banton, Elephant Man and a slew of popular Jamaican and Caribbean artistes. Patrons were treated to an all inclusive “exclusive” event which went down as a memorable concert here in Jamaica. Against our odds we managed to create an awareness about the plight of the hospital, mobilised Jamaicans to get involved and support the cause. Never before had this been done, where a concert pledged and delivered on it’s promise of donating 100% of the proceeds to their cause.